Skin Reader Notice
Instant Skin Reader Information Notice
How It Works
In order to use Instant Skin Reader, You must upload an image or photograph of Yourself (a/k/a, a “selfie”). Your photograph will be transmitted from Your device to a central cloud-based hub, where it is analyzed. Kiehl’s will use an algorithm to analyze the selfie to detect face landmarks to localize the region around key facial features (i.e., outline of eyes, lower part of nose, outline of lips, etc.). This information is used for visualization (e.g., present skin concern zones on the selfie) and to provide You with the requested service. It is not used to identify or verify the identity of any individual.
Kiehl’s will use an additional and separate algorithm to analyze the selfie to calculate age, ethnicity, and assess signs of skin aging using multiple dimensions (e.g., location of wrinkles, redness, microvessels, cheek pores, pigmentation around eyes, UV damage, ptosis of lower face, density of pigmentation, etc.). The algorithm predicts ethnicity and age to provide you with more accurate results. For example, some signs of skin ageing are not analyzed depending on age, gender, and/or ethnicity, while detected age, gender, and/or ethnicity may impact calculated results. This information is used to calculate skin concerns (e.g., blotchiness, lack of radiance, size of pores, pigmentation, fine lines, firmness, depth of wrinkles, UV damage), which are used to provide you with results.
Based on results of the foregoing and the information you provide, such as gender, age, skin type, skin concerns, and skin priorities, you will be provided with your skin results. Results may include information such as skin radiance, even tone, pore quality, pigmentation, firmness, fine lines, and wrinkles; a comparison to people within your age range and/or skin quality; and a suggested skincare routine.
Your Consent For Collection and Use of Your Personal Information
When You use Instant Skin Reader, you specifically consent that:
- Kiehl’s is collecting, capturing, possessing, storing, or obtaining the picture You provide, and data obtained or created from Your picture (including the automated recognition of various facial landmarks), that might qualify as biometric data, biometric information, or a biometric identifier under various laws.
- Kiehl’s may share, disclose, or disseminate information about You with any other affiliated company or brand (including its parent and subsidiaries) as well as its service providers.
YOU UNDERSTAND THAT YOUR CONSENT TO THIS INFORMATION NOTICE IS A PREREQUISITE TO USE OF INSTANT SKIN READER.
Kiehl’s Instant Skin Reader Information Notice is subject to periodic updating, including to the extent that Kiehl’s begins collecting personal information for any other purposes not specified herein. Kiehl’s reserves the right to amend this policy at any time, which amendments will further apply to Your use of Instant Skin Reader subsequent to their enactment. Data Retention
Kiehl’s only briefly stores your selfie. Once the information is returned to You, Your selfie is deleted from the central cloud-based hub (generally within a matter of seconds of completion of the analysis).
The coordinates of facial landmarks, information you provide (gender, age, skin type, skin concerns, etc.), measurements made by the algorithm(s), calculations made from such measurements (i.e., skin concerns), the results from the analysis provided to You, and all recommendations provided to You are stored in the central cloud hub to help Kiehl’s and its affiliates (including its parent and subsidiaries) improve its products and its users’ experiences. This data will be stored only as long as needed for Kiehl’s and its affiliates’ (including its parent and subsidiaries) business purposes and in any event, no longer than 3 years after our last interaction with You.
Right to Delete
If You request deletion of data about you, You understand and acknowledge that Kiehl’s will keep a log of Your doing so, which log will include information such as Your name, date of request, manner of request, and date of fulfillment:
PLEASE NOTE that should You request deletion of data about You at a time when Kiehl’s is compelled by law or order of court of competent jurisdiction to maintain such data, Kiehl’s will not immediately comply with Your deletion request. We may also deny a deletion request where otherwise permitted to do so by applicable law.
Kiehl’s uses a reasonable standard of care to store, transmit, and protect from disclosure any data used in Instant Skin Reader consistent with the sensitivity of the data. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.