Face masks are targeted treatments for your skin concerns and may be added to your regular skincare routine. Depending on your skin concerns, you may want to use a facial mask to exfoliate and brighten the skin, detoxify and minimize pores, hydrate and refresh, or minimize the visible signs of aging.

Check the directions for each face mask to know how often you should use it. Many facial masks are designed to be used several times a week as a boost to your skincare routine. You can also use multiple face masks like a brightening or anti-aging face mask in different areas of your face to effectively target skin concerns.

Apply a face mask after cleansing skin. For clay masks and others that are rinsed off, continue the rest of your routine including a serum, eye treatment and moisturizer after you remove your face mask. If you are applying an overnight face mask smooth it on as the last step in your skincare routine instead of moisturizer.

While you can smooth on a face mask with your fingertips, the best way to apply a face mask is with a brush. Use a clean brush to apply the face mask on your face gently and evenly until the texture is smooth. Always check the directions for each face mask to ensure it is applied properly. You can also multi-mask, which is applying different masks to specific areas of the skin to address different concerns.

Every face mask is different so look at the directions for the formula that you are using. For many rinse-off masks like a Turmeric face mask, it is standard to keep the formula on the skin for 10-15 minutes unless otherwise directed. Most face masks like face masks for dry skin can be used several times a week as a boost to your skincare routine.

Unlike rinse-off formulas, sheet masks provide ingredients which can sink into the skin rather than being rinsed away. After removing a sheet mask, gently massage the remaining formula into your skin as a final intensive treatment.

To apply most sheet masks, carefully unfold and remove any clear backing. Gently apply to skin, smoothing outward from the center of the face. After removing, massage any remaining formula into your face. Each sheet mask is a little different so check the directions for the formula you are using before applying.

Overnight face masks can be applied as the last step in your skincare routine. By leaving on an overnight face mask, the formula can continue to absorb into the skin and help improve appearance in the morning.

While you should always cleanse skin before applying a mask, you do not need to use a cleanser after masking. For many types of masks, including clay masks, rinse your face thoroughly to remove the formula after it dries. Overnight masks can be left on the skin while you sleep and rinsed off in the morning with your normal cleansing routine. After using a sheet mask, massage the excess product into your skin rather than rinsing it off or cleansing skin.

If you use a face mask that needs to be rinsed off, continue with the rest of your skincare routine including a serum, face oil and moisturizer. When using an overnight face mask, you can skip your moisturizer or night cream for the night.

In the winter months, you may want to use a hydrating face mask more regularly to give your skin a boost of moisture. If you have oily or combination skin, a clay mask with Amazonian White Clay like Rare Earth Deep Pore Cleansing Mask, can help detoxify in summer months. Regardless of the time of year, choose a face mask formulated for your skin concerns to help promote healthy-looking skin.

Boost the appearance of your complexion and address multiple skin concerns with a nature-inspired face mask. Read on to discover our best face mask for your skin concern.

Target and minimize men’s skin concerns with a face mask ideal for men. From an exfoliating mask, to a moisturizing face mask with avocado, to face masks for oily skin, discover the best face mask for men. Continue reading to learn how to use a face masks with a beard.