Target lines, wrinkles or dehydration with concentrated serums and treatments formulated for your skin concerns.

What is a face serum?

A facial serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin’s overall appearance. Unlike creams and lotions, serums often absorb easily, penetrating below skin’s surface to deliver active ingredients to the skin. With a targeted approach to skin concerns, serums can often help improve skin’s appearance more quickly than creams or moisturizers.

What does a face serum do for your skin?

Facial serums help target skin concerns by delivering highly concentrated formulations of active ingredients. Targeted serums can help improve a range of skin concerns including fine lines and wrinkles, dehydration, dark spots, and rough skin texture.

When should you apply a face serum?

To effectively target your skin concerns, apply a facial serum morning and night. In the morning, apply a serum after cleansing and toning and before smoothing on a moisturizer and sunscreen. At night, apply a serum before your moisturizer.

Do you use a face serum before or after a moisturizer?

Apply your facial serum before smoothing on your moisturizer. Many moisturizers provide a protective barrier on skin to help lock in moisture and skincare treatments (like your serums). If a serum is applied after a moisturizer, it may even be less effective as it may not penetrate this moisture barrier.

Which face serum is best for me?

Improve skin’s overall appearance and target concerns with a highly concentrated face serum. Read on to discover our our best facial serum for your skin concern.

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Clearly Corrective Dark Spot Solution
A dark spot corrector that helps visibly reduce dark spots, hyperpigmentation and post-acne marks.

Total: $54.00

Multiple Sizes
Customer Review Rating 3.6 of 5 577 reviews

Total: $54.00 - $138.00

Powerful-Strength Vitamin C Serum
A potent Vitamin C serum formulated with 12.5% Vitamin C and Hyaluronic Acid.

Total: $68.00

Multiple Sizes
Customer Review Rating 4.5 of 5 791 reviews

Total: $22.00 - $108.00

Hydro-Plumping Re-Texturizing Serum Concentrate
An efficacious hydrating serum that helps moisturize, plump and smooth skin.

Total: $60.00

Multiple Sizes
Customer Review Rating 4.4 of 5 295 reviews

Total: $19.00 - $78.00

Precision Lifting & Pore-Tightening Concentrate
A pore-minimizing serum that helps visibly lift skin.

Total: $68.00

Multiple Sizes
Customer Review Rating 3.9 of 5 48 reviews

Total: $68.00 - $86.00

Age Defender Power Serum
An anti-wrinkle serum for men that visibly firms skin and reduces the appearance of wrinkles.

Total: $50.00

2.5 fl. oz. Bottle
Customer Review Rating 4.2 of 5 134 reviews

Total: $50.00

Merry & Bright Bundle
Two bottles of our dark spot solution formulated with Activated C, White Birch, and Peony Extracts.

Total: $202.00

Gift Set
Customer Review Rating 4.6 of 5 17 reviews

Total: $202.00

Double Radiance Set
Two bottles of our powerful Vitamin C serum with 12.5% Vitamin C and Hyaluronic Acid.

Total: $126.00

Customer Review Rating 4.6 of 5 270 reviews

Total: $126.00

Nightly Refining Micro-Peel Concentrate
A concentrated facial peel that helps to accelerate surface skin cell turnover for fresh, radiant skin.

Total: $60.00

1.0 fl. oz. Bottle
Customer Review Rating 4.4 of 5 102 reviews

Total: $60.00


Facial serums offer targeted benefits to make your existing skincare routine even more powerful. Kiehl’s serums come in a variety of potent formulations to address your skin’s unique needs. You can minimize the look of fine lines with a Vitamin C serum diminish dark spots and hyperpigmentation with our Clearly Corrective Dark Spot Solution, or try a hydrating serum for extra moisture. Our best serums can be used daily and can even be layered to create a customized treatment. Discover which face serum is best for your skin.