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Kiehl’s Partners with The Trevor Project for Stories of Pride

In honor of June 2023 Pride Month, Kiehl’s is supporting The Trevor Project with a $150,000 donation and a limited-edition Pride Ultra Facial Cream.

In honor of Pride 2023, Kiehl’s is proud to announce our partnership with The Trevor Project for its June 2023 Pride Month celebration, Stories of Pride: The Power of Us. Kiehl’s believes in the power of building an affirming community, and that every LGBTQ+ young person deserves a space where they feel loved and like they belong. That’s why the brand is proud to continue its support — for the fourth year — with The Trevor Project, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) young people.

To celebrate Pride 2023, Kiehl’s and The Trevor Project are celebrating the stories of pride from LGBTQ+ young people and those who support them. Building on their 2022 campaign, The Trevor Project will continue to celebrate stories of strength, resilience, and connection.

Kiehl’s released a Limited Edition Pride Ultra Facial Cream and $1 of each purchase will be donated to The Trevor Project. Further, the brand has also committed to donating a guaranteed minimum of $150,000* in 2023 to The Trevor Project and customers can add to it by giving an additional $1, $5, or $10 with any purchase on kiehl’s.com.

Made with the same formulation as the original moisturizer, Kiehl’s Limited Edition Pride Ultra Facial Cream features a special-edition packaging that characterizes the vibrancy of a Pride parade. Featuring three diverse people from different cultural backgrounds, the figures shown are positioned in a celebratory way while showcasing a few different LGBTQ+ Pride flags. The artist behind the packaging is Josh McKenna, a queer British illustrator, and artist who is known for his tongue-in-cheek, bold, diverse, and all-inclusive artwork. The limited-edition facial cream is available now for $38 and can be purchased online and in-store at Kiehl’s.

For more than 20 years, Kiehl’s has honored the vibrancy, diversity, and artistry of the LGBTQ+ community through various philanthropic campaigns and Pride march participation. Kiehl’s has a long history of allyship with the LGBTQ+ community, from releasing limited edition product formulas in the ‘90s to raise funds for HIV/Aids, to becoming an official sponsor of the New York City Pride parade in 2010. In the early 2000s, Kiehl’s officially added LGBTQ+ young people as a pillar to their philanthropic endeavors, and has continued ever since. This led the brand to its multi-year partnership with The Trevor Project, kicking it off with a $100,000 donation in 2020.

To learn more about The Trevor Project’s life-saving work, please visit www.TheTrevorProject.org.

*$1 from the sale of each Limited Edition PRIDE Ultra Facial Cream supporting The Trevor Project, with a minimum guaranteed donation of $5,650 will benefit The Trevor Project.

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