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Guide to Best Face Serums for Men

Your basic skincare routine should include three essential products, regardless of your skin type or skin concerns: a cleanser, a moisturizer, and a serum. This is especially true for men, who tend to have thicker, oilier skin. While it has its benefits (for example, less dryness and fewer fine lines), it also makes men uniquely more susceptible to deeper wrinkles and visible pores. Choosing a serum formulated to target these specific concerns is essential for skin that looks and feels its best.

If you’re not sure where to get started or how to identify which serum would suit your complexion, we’re here to help. We’ve compiled a list of Kiehl’s best face serums for men’s skin, with options for a wide range of skin types and complexion concerns. Read on to discover the best serum to add to your men's skincare routine.

Age Defender Power Serum

Best Wrinkle Serum: Age Defender Power Serum

Because men tend to have thicker, oilier skin, they’re more likely to develop deep, prominent wrinkles. You can address this specific concern with a men’s serum specifically developed to help treat wrinkles, such as Age Defender Power Serum. This anti-aging formula contains adenosine, cypress extract, and glycerin, which work together to reduce the appearance of facial wrinkles. It also helps visibly firm the skin for a smoother-looking complexion. Apply a dime-sized amount to clean skin morning and night. Allow the lightweight formula to absorb, then follow with your preferred moisturizer.

Kiehl’s Expert Tip: If you shave your face, we recommend applying your serum after your aftershave for best results.

Powerful-Strength Vitamin C Serum

Best Brightening Serum: Powerful-Strength Vitamin C Serum

As we age, our skin undergoes significant changes. Collagen production decreases, skin becomes saggier, and sebum production slows, leading to a drier, more tired-looking complexion. We recommend addressing this dullness with an antioxidant serum, such as Powerful-Strength Vitamin C Serum. This top-rated serum stars vitamin C and hyaluronic acid to help firm the skin and visibly minimize the appearance of fine lines and wrinkles. Vitamin C is a potent antioxidant that is known to protect against free radicals (which can damage and dull skin’s appearance) and boost radiance, making it the star of many brightening products and routines. The water-free formula also helps reduce the appearance of large pores, making it an excellent serum for oily skin. Use it day and night for a smoother, brighter-looking complexion.

Kiehl’s Expert Tip: Avoid applying a face serum to your eye area, as the skin around the eyes is more sensitive and delicate than the rest of your face. Instead, reach for an eye cream to firm under-eye skin and reduce the appearance of dark circles.

 Clearly Corrective Dark Spot Solution

Best Serum For Dark Spots: Clearly Corrective Dark Spot Solution

All hyperpigmentation is caused by either an overproduction or irregular distribution of melanin, the pigment responsible for giving your skin color. Some discolorations, like age spots, are part of the normal aging process. Others, such as post-acne marks and sun spots, are the result of damage to the skin.

Whatever the cause, you can help treat discolorations with our best-selling Clearly Corrective Dark Spot Solution. This potent skin serum is formulated with antioxidant-rich peony extract, activated C, and white birch extract. These powerful ingredients help brighten the complexion and visibly diminish a wide range of dark spots and discolorations. Plus, it’s clinically-demonstrated to be effective on all skin types and tones and is gentle enough for daily use.*

Apply the potent serum to your clean face twice daily to address widespread hyperpigmentation, or use it as a spot treatment to help fade individual spots for a more even and bright complexion.

Kiehl’s Expert Tip: While not all dark spots result from photodamage, UV radiation can worsen hyperpigmentation. Reach for sunscreen with an SPF of at least 15 (30 if you have fair skin) whenever you plan to spend time outside.

Hydro-Plumping Re-Texturizing Serum Concentrate

Best Serum For Dry Skin: Hydro-Plumping Re-Texturizing Serum Concentrate

If you’re prone to dry skin, it’s likely your moisture barrier isn’t getting all the hydration or nourishment it needs. You can help give your skin a boost of moisture with a hydrating serum, such as Hydro-Plumping Re-Texturizing Serum Concentrate. This moisturizing serum is formulated with shiso leaf extract and 15% glycerin, a humectant known for its skin-softening properties. This intensely hydrating formula also helps plump the skin and reduce the appearance of fine lines for a smoother, healthier-looking complexion.

Kiehl’s Expert Tip: To help manage your dry skin, avoid washing or showering with ultra-hot water, as this can dehydrate the skin and worsen irritation.

Vital Skin-Strengthening Hyaluronic Acid Super Serum

Best Overall Serum: Vital Skin-Strengthening Hyaluronic Acid Super Serum

Address several complexion concerns at once with our new Vital Skin-Strengthening Hyaluronic Acid Super Serum. We recommend this formula as the perfect place to start when it comes to face serum, as its focus is prevention rather than correction. It protects skin from damaging external factors, including pollution and is clinically-demonstrated to double skin’s strength with regular use.** The potent serum contains 11kDa hyaluronic acid, a form of hyaluronic acid engineered to be small enough to penetrate the skin’s deeper layers to deliver lasting hydration. The unique formula also contains a blend of adaptogenic herbs, including red ginseng, and is suitable for all skin types and gentle enough for daily use, even for those with sensitive skin.

Kiehl’s Expert Tip: Just like you may have different moisturizers for morning and night, you can have a separate night serum, too. Try reaching for a vitamin C serum for the day and a more hydrating formula at night.


*This product was tested on a multi-ethnic panel equally distributed: 25% African American, 25% Asian, 25% Caucasian, 25% Hispanic

**Based on Skin Strength Index = Composite average score of skin suppleness, plumpness and resiliency.

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