For many men, starting a skincare routine can seem intimidating. Do you really need face serums? What exactly are toners? When you aren’t familiar with the types of products and what they do, it can be confusing to say the least, especially if your routine right now consists of a bar of soap and maybe some generic face lotion you bought at the drugstore.

We’re here to tell you that your skin deserves better. Not only that, but we’re here to help you by breaking down a men’s skincare routine that’s perfect for beginners. If you’re not yet comfortable trying some of the more advanced regimens and your skin is in relatively good condition (meaning you don’t have any serious issues like acne or extreme dryness), these are the products for you. Keep reading to learn how to upgrade your routine, the best Kiehl’s men’s products to get you there, and the right way to apply them to get the best results.

Step 1: Wash Away Dirt & Oil With A Cleanser

Throughout the day your skin is exposed to all types of air pollution, dirt, and grime that sticks to your face. That, plus the excess oil and dead skin that naturally accumulates means you absolutely need to wash your face every day. Our signature gel face wash for men washes away surface dirt and oil, as well as helps skin resist the effects of environmental pollution. It gives tired-looking skin a healthier appearance and can make your skin feel less stressed post-shaving.

• Formulated with Caffeine, Menthol, Vitamin E and Orange and Lemon Extracts
• Gives tired-looking, dull skin a fresher, healthier appearance
• Revives and awakens skin while preparing it for a comfortable shave

Step 2: Restore Skin Balance & Soothe With A Calming Face Oil

There’s a common misconception that men’s skin is tougher than women’s, but the opposite is actually true. Men are much more likely to have sensitive skin and need products that can help protect and strengthen their natural moisture barrier. Made with Cannabis Sativa Seed Oil, which is rich in omega fatty acids, this herbal face can provide essential moisture and nourishment while also helping to strengthen skin’s moisture barrier, and balance hydration. Pat it into skin after cleansing, but before moisturizing to get its full soothing and strengthening effects.

• Helps visibly reduce skin redness and provides skin with relief from discomfort
• Calms the feeling of stressed skin while helping balance hydration
• Helps strengthen skin’s barrier to help skin protect itself
• Non-acnegenic formula can be used on problem and blemish-prone skin

Step 3: Apply A Moisturizer Made For Men’s Skin

Typically, men have drier skin than women, meaning they absolutely should be using a moisturizer twice a day. This vitamin-enriched, skin-awakening men’s moisturizer features stimulating Caffeine, free-radical neutralizing antioxidants Vitamin C and E, plus Chestnut Extract and Soy. It has a lightweight gel texture that energizes and invigorates skin, providing all-day moisture that can also help smooth skin texture and minimize dullness.

• Invigorates skin and helps it feel refueled, re-energized and revitalized
• Absorbs quickly and leaves no residue
• Infused with Chestnut Extract, Soy and Vitamins C and E
• A men’s skincare favorite

Step 4: Keep Eyes Smooth & Moisturized With An Eye Cream

Eye cream is a product that many men might not think they need, but that’s definitely not the case. The skin around your eyes typically has fewer oil glands, meaning it doesn’t naturally produce as much oil as the rest of your face. This can lead to excessive dryness which in turn can cause things like fine lines and crepiness look more pronounced. Treat your eyelids and the thin, delicate under eye area with a product that offers creamy, hydration. Try our extremely moisturizing Creamy Eye Treatment With Avocado, which is infused with moisturizing and nourishing Avocado Oil.

• Uniquely concentrated, creamy formula will not migrate into eyes
• Nourishes and moisturizes the delicate eye area
• Formulated with Avocado Oil, Beta-Carotene and Shea Butter
• Fragrance-free

Step 5: Ensure A Smooth Shave With A Shaving Cream

When shaving or trimming facial hair, you need to take extra care of your skin. Improperly using a razor can lead to razor bumps, burn, and dryness. A brushless shave cream like this bestseller will cushion skin from the sharp blades and keep irritation to a minimum.

• Smoothes on with a superb effect
• Brushless formulation leaves skin primed for a close shave
• Spiked with Menthol and Camphor
• For all skin types

Starting a skincare routine for men doesn’t have to be intimidating or confusing task. If you’re not sure how to get started, our Kiehl’s Customer Representatives are knowledgeable on all types of skin and how to pick the best products for you. Visit them in a store today to find the best skincare routine for your skin.