Facial Serums


Target lines, wrinkles or dehydration with concentrated serums and treatments formulated for your skin concerns.

What is a facial serum?

A facial serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin’s overall appearance. Unlike creams and lotions, serums often absorb easily, penetrating below skin’s surface to deliver active ingredients to the skin. With a targeted approach to skin concerns, serums can often help improve skin’s appearance more quickly than creams or moisturizers.

How do you use a face serum?

Face serums can be used to see targeted results from your skincare routine. Treat concerns such as fine lines and wrinkles, hyperpigmentation and skin texture with a serum suited for your specific skin need. A face serum fits into your skincare routine after cleansing and before a moisturizing step. To see benefits from the active ingredients, facial serums are recommended for daily use. Our serums are gentle enough for even sensitive skin types.

Why do you need face serum?

Facial serums can be used to treat specific skincare concerns, so anyone looking to see specific results to address dryness, wrinkles, hyperpigmentation and more could see benefits from using a serum.

When should you apply a face serum?

To effectively target your skin concerns, apply a facial serum morning and night. In the morning, apply a serum after cleansing and toning and before smoothing on a moisturizer and sunscreen. At night, apply a serum before your moisturizer.

Can a face serum be used daily?

Facial serums can be used twice daily, during the morning and at night, after cleansing and toning and before adding a moisturizer.

Do you use a face serum before or after a moisturizer?

Apply your facial serum before smoothing on your moisturizer. Many moisturizers provide a protective barrier on skin to help lock in moisture and skincare treatments (like your serums). If a serum is applied after a moisturizer, it may even be less effective as it may not penetrate this moisture barrier.

What does a face serum do for your skin?

Facial serums help target skin concerns by delivering highly concentrated formulations of active ingredients. Targeted serums can help improve a range of skin concerns including fine lines and wrinkles, dehydration, dark spots, and rough skin texture.

Which face serum is best for me?

Improve skin’s overall appearance and target concerns with a highly concentrated face serum. Read on to discover our our best facial serum for your skin concern.

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Powerful-Strength Vitamin C Serum
A potent Vitamin C serum formulated with 12.5% Vitamin C and Hyaluronic Acid.

Total: $68.00

Multiple Sizes
Customer Review Rating 4.5 of 5 809 reviews

Total: $22.00 - $108.00


Facial serums offer targeted benefits to make your existing skincare routine even more powerful. Kiehl’s serums come in a variety of potent formulations to address your skin’s unique needs. You can minimize the look of fine lines with a Vitamin C serum diminish dark spots and hyperpigmentation with our Clearly Corrective Dark Spot Solution, or try a hydrating serum for extra moisture. Our best serums can be used daily and can even be layered to create a customized treatment. Discover which face serum is best for your skin.