Powerful Wrinkle Reducing Cream SPF 30

All Skin Types, including Sensitive Skin

An anti-wrinkle cream with SPF 30.

Powerful Wrinkle Reducing Cream SPF 30 is rated 4.4 out of 5 by 53.
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Powerful Wrinkle Reducing Cream SPF 30

Powerful Wrinkle Reducing Cream SPF 30

An anti-wrinkle cream with SPF 30.

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What It Is

Infused with Copper PCA and Calcium PCA, our anti-wrinkle cream with SPF 30 helps visibly reduce wrinkles and fine lines while helping protect skin from the sun. Reveal smoother, younger-looking skin with our anti-aging moisturizer with SPF!

What It’s Good For

  • Visibly reduces wrinkles and fine lines over time
  • Helps fortify and smooth skin while diminishing rough and dull texture
  • Clinically-tested to improve skin elasticity by 20%*
  • For all skin types

*Skin elasticity significantly improved by 20% for SPF 30 cream after 4 weeks. Tested on 50 women aged 35 to 55. 

Key Ingredients

How to Use

  • Apply anti-wrinkle cream with SPF 30 to clean skin
  • For sunscreen use:
    • Apply liberally 15 minutes before sun exposure
    • Reapply at least every 2 hours
    • Use a water-resistant sunscreen if swimming or sweating
  • Discover our anti-wrinkle eye cream to help visibly reduce crow’s feet and under-eye wrinkles


Future Made Better

True to our founding family’s mission, we strive to improve the quality of the communities we serve by reducing our
environmental impact, formulating responsibly, and supporting charitable causes. This formula is made with:
Responsible Formulation
Sustainable Sourcing

Complete Your Routine

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My skin is smooth and hydrated, and I can see the little fine lines smoothing. It does everything it says it is going to do. I have dry, sensitive skin, and this cream is a dream! I love it!!!!  —fdconer, kiehls.com
Rated 5 out of 5 by from Sample smells old - is that how the regular jar smells I received a sample size of this product when I place my first order from Kiehl's. This product works great and isn't too heavy. I've only used it about a week and a sample size is perfect as you don't need to use a lot of it at a time. However, the scent leaves much to be desired. It smells like oil that has gone rancid. Is this how it should smell? Not saying it should have a lot of perfume in it, but just wondering if the sample I received had been on the shelf for a while. Or does it go bad very fast after opening (although it had this scent when i first opened). Thanks
Date published: 2019-03-14
Rated 5 out of 5 by from LOVE this cream!! My skin is smooth, hydrated and I can see the little fine lines smoothing. It does everything it says it is going to do. I have dry sensitive skin and this cream is a dream! I love it!!!!
Date published: 2019-02-10
Rated 2 out of 5 by from I miss my Abyssine I absolutely adored Abyssine and hated that it was discontinued. I finally broke down and bought this item as a replacement. Sad to say it's not nearly as good. It does feel heavy which is strange to me in a cream moisturizer. It also doesn't give me the even smooth look that my Abyssine did. I will finish this jar out but it will be the last one for me sad to say.
Date published: 2018-08-24
Rated 5 out of 5 by from Simply hydrated all day! This is my first using this and I got recommend by Samantha schurman whom have beauty channel ! Let me say the best decision I ever made and to be honest I don't look like about be 40 years by September 11 of this year...but this cream not only hydrating all day but keep me glowing...let me remind you I just purchased this month and I can see huge difference..I hardly use make up...
Date published: 2018-07-19
Rated 2 out of 5 by from Smells I first noticed the smell. It’s smelt like it was old. I asked the store they said it was normal. It also is not as smooth as other moisturizers and I have not seen any results in my skin
Date published: 2018-03-17
Rated 5 out of 5 by from Miracle cream I love this stuff! For the past year I’ve felt like my skin has really started to show its age (I’m 31). I’ve tried all sorts of face washes and creams and serums and it was still like there was this film of dullness on my skin. Scrubs weren’t helping at all and I had kind of just given up and accepted that I have aged, and so has my skin. So one random Skype session with my mom I noticed her skin was looking especially dewy. I mentioned it and she started raving about Kiehl’s Powerful Wrinkle Reducing Cream. And that it has sunscreen in it! It just so happened to be the day after Christmas, and my mom said what the heck. It’s $20 off right now, I’ll order one to you. After the first use, I didn’t notice much change at all, but by the second day; my skin had a little glow to it. A few days after, the dull film was gone. Weeks after, I feel like my skin is actually brighter and the texture is better. My freckles (sun damage?) don’t seem as dark and I feel brave enough to face the world with my naked face! And for the record, sunscreens and products with sunscreen in them tend to sting immediately followed by peeling. I didn’t experience this at all with this cream. Thank you Mom and thank you Kiehl’s for giving my skin life again!
Date published: 2018-01-24
Rated 5 out of 5 by from Extremely Effective I have used this cream for approximately 10 years, it is the most effective cream in addressing aging lines. I am a 67 year old woman working full-time in the educational field. I work with much younger woman who are amazed when I reveal my age!! I attribute my younger look to the miracles of this wonderful product, I highly recommend it to all.
Date published: 2016-12-11
Rated 5 out of 5 by from Best Day Face Cream I only ever write reviews when I've had an incredible experience with a product. This moisturizer is hands-down the best I've ever had. I'll be 30 next year and have started seeing fine lines begin to develop around my eyes and much more significantly on my forehead. Since starting to use the cream I've seen reductions in the visibility of these wrinkles and I've gotten several (out of the blue!) complements on my skin. I've used SPF on and off the past few years in the mornings but this has me make sure I'm using it every day. The cream goes onto your skin so smoothly-- and immediately sinks in so I can put on my make up without waiting. I love starting my day with my new face cream from Kiehls! :)
Date published: 2016-12-08
Rated 1 out of 5 by from Not for me I really wanted to like this, per the reviews. It is way too heavy for my skin and makes my face feel overheated. I prefer this without sunscreen.
Date published: 2016-06-22
Rated 5 out of 5 by from Great moisturizer! I love this product. Makes my skin look luminous and flawless.
Date published: 2016-06-10
Rated 5 out of 5 by from Efficacious I really like how this product comes in a sunscreen version. It's like adding more anti-aging benefits to an already amazing anti-aging cream. How lovely! Like the original product, I really like how efficacious this product is. It really seems to help keep my skin looking line free.
Date published: 2016-05-13
Rated 5 out of 5 by from SPF + moisture I had melanoma 3 years ago - so, the (admittedly, and obviously) sometimes neglected SPF became an issue - fast. SO GLAD for this product. It DOES NOT STINK. Honestly, that's my main complaint about sunscreen. It just reeks. But this just feels like high-end moisturizer. I have very dry skin, so I apply this daily, even in August in Atlanta. I think I have re-ordered many, many times. Kiel's, please, never get rid of this product!
Date published: 2015-09-15
Rated 5 out of 5 by from I like the texture I've purchased 3x now. Honestly, I haven't noticed any changes in my skin. I was hooked on the Abyssine cream but Kiehl's has a way of discontinuing products. I like this product because the cream isn't stiff or pulls the skin when applying like the available Kiehl's eye creams. I like the texture and I like the way it feels on my skin. Yes, it does sit on the skin rather than sink in but I like the dewy finish.
Date published: 2015-08-19
Rated 5 out of 5 by from Easy on the eyes! So hard to find SPF that does not burn when used on the eye area. Even products specifically designed as SPF for eyes tend to burn me. This is the first and only one that does not. Great general moisturizer and since it spreads easily, a little goes a long way, so the product lasts. Only downside is like so many SPF products, it does leave you a little shiny. I don't mind it much though. Happy I have good wrinkle protection that my eyes can tolerate.
Date published: 2015-08-15
Rated 1 out of 5 by from Do NOT buy if live in warm climate!! Was excited to get this product because it was a wrinkle reducing moisturizer with built in spf. However, I haven't been able to see if it works at all because living in a warm climate, this moisturizer is TERRIBLE. At the slightest heat, it sweats off your face while blocking your pores at the same time so you are stuck with this awful goo on your face while you sweat uncontrollably. NEVER USING AGAIN. DO NOT BUY IF YOU LIVE IN A WARM CLIMATE.
Date published: 2015-07-14
Rated 5 out of 5 by from Good Abyssine Replacement I'm finishing my second jar of this and am finally ready to review. As a huge Abyssine cream fan, which this product replaced, I was skeptical; but it has finally won me over. This was my go to all summer; my skin glows when I use it. While its less greasy than any other SPF moisturizer I use, I do find my thick glasses slide down my nose when I wear it. I've found dusting a little powder to my nose after applying the cream remedies the problem. It's done wonders for the lines that are starting to creep up on me, so I'm not about to let a sliding pair of glasses ruin that!
Date published: 2014-10-08
Rated 5 out of 5 by from I LOVE this cream! I received a deluxe sample of this cream without the SPF in a Birchbox and it felt so good on my face that I promptly bought a jar of it. I finished that jar and because I walk outdoors daily, I really need a product with SPF for my face and my neck/chest area. So I purchased the smaller jar to try and I honestly love it MORE. It just makes my skin feel so smooth and silky it's amazing! I actually think the SPF product makes my skin feel even smoother! And I've noticed the slight crepe-looking skin on my chest from being in the sun has definitely improved since using this product as well as the fine lines around my eyes are MUCH better. I have tried SO many facial moisturizers over the years and for ME, by far, this is the best one. I wish Kiehl's would sell the deluxe sample sizes because I travel a lot and prefer not to take the jar just in case something happens to it!
Date published: 2014-09-03
Rated 5 out of 5 by from Loving this for early prevention! I'm 25 and started using this product about a year and a half ago because I was paranoid about the lines setting themselves into my forehead. I've grown to absolutely love this stuff and am now just about to finish up my 2nd big bottle of it. The texture of the cream is great and provides lasting moisture to my dry skin throughout the day, I also feel like the SPF holds up very well to the summer sun. While I don't think this stuff has done much to get rid of my forehead lines, I do think that it is helping to prevent further damage. A note about my skin type, I have relatively normal skin but my t-zone can get VERY dry. I'm not prone to break-outs but my skin is fairly sensitive and this stuff hasn't aggravated that one bit.
Date published: 2014-06-10
Rated 5 out of 5 by from Love it !!! This creme is great I love it , the texture is perfect it just glides right on , the fact that it now comes with an SPF is super , I got the big bottle since summer is coming up.... Also many cremes leave my combination type skin oily , but not this one ! A+
Date published: 2014-06-04
Rated 5 out of 5 by from I love this stuff. I love this and use it every day. Great to have the SPF protection, not scented, doesn't smell like sunscreen and very easy to apply and looks great.
Date published: 2014-05-28
Rated 5 out of 5 by from Super rich! Such a great cream; and I do love creamy. This intense cream spreads so evenly and smoothly. I feel protected all day with this luscious creamy goodness. Fewer obvious wrinkles and smooth texture. Thanks!
Date published: 2014-05-26
Rated 4 out of 5 by from Love this! It hydrates, minimizes fine lines, and has sun protection so a nice everyday moisturizer.
Date published: 2014-05-22
Rated 4 out of 5 by from My daily moisturizer. This is my daily moisturizer. I had tried this product without the sunscreen and loved it, so I decided to get this with sunscreen. I like it, it isn't as greasy as other moisturizers with sunscreen. Would recommend to anyone!
Date published: 2014-05-21
Rated 5 out of 5 by from It's my number one cream that I can't live without! It's my number one cream that I can't live without.I have very fair skin. I always apply in the morning and then again in the afternoon. I love it because it is very smooth on my skin it doesn't feel like I'm wearing a sunscreen. It doesn't make my skin break out. I've tried other creams with sunscreen and my face would break out not with powerful wrinkle reducing cream SPF 30 I have gotten compliments on my face my best friend can see the difference. This cream is on my Christmas list every year. By it and you will see the difference.
Date published: 2014-05-21
Rated 4 out of 5 by from Great anti-wrinkle cream! Love it! Tried this as a sample and fell in love. This is the perfect cream for my sensitive skin. It feels light an moist, the texture is very gentle and is a perfect base for your daily make-up. And it has UV protection!!! Yes, please!
Date published: 2014-05-21
Rated 5 out of 5 by from Love and recommend this product This product is an absolute must have for me. Before trying this cream I was using 3 different products this, has taken the place of those 3. I love this cream and how my skin feels while and after putting it on. My skin feels so luxurious after applying this cream and looks plump and fresh the morning after. I would recommend this
Date published: 2014-05-21
Rated 5 out of 5 by from You will love this product I use 3 creams only and this is one of them - this cream soaks in quickly and leaves the face with a non-greasy feel. I have greasy spots and does a good job in completing the overall look of the skin complexion. I would recommend you try this product.
Date published: 2014-05-20
Rated 4 out of 5 by from Really works I have found the powerfful wrinkle reducing cream very effective. I apply it to my crows feet and below my eyes prior to going to bed and I can really see the difference in the morning.
Date published: 2014-05-20
Rated 4 out of 5 by from Great cream, but leaves my face really shiny I do like this cream a lot. It's rich and moisturizing and the sunscreen in it doesn't sting or take a long time to rub in like other SPF face creams. It does seem to help minimize lines with continued use and make my skin glowey. However, it leaves my face really shiny all day and I hate that. I don't wear makeup aside from mascara and lipstick, so it's particularly unsettling to catch a glimpse of my super-shiny face in a reflection or a mirror or in a photo.
Date published: 2014-05-15
Rated 5 out of 5 by from Very pleased with this I've been using it for a few weeks and I am very happy with it. It's the only sunscreen I've tried over many years that doesn't creep into your eyes over the course of the day. Improved appearance of skin, feels better too.
Date published: 2014-04-18
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