fresh, pleasant fragrance, washes thoroughly and most important, rinses quickly. also, well-designed pump is easy to "start" - many similar bottles on the market require a lot of fiddling with to initiate the flow of product.
It does an AMAZING job cleaning your hands and making them feel soft... but the BEST part for me was that (if your someone who does not want to take off your rings or bracelets when you wash your hands and you usually get a dull luster on your jewelry) this soap cleans and makes everything sparkle better than a professional jewelry cleaner...NOT even kidding... THE BEST!!!!!!