Rice and Wheat Volumizing Shampoo

Fine, Flat or Oily Hair

A lightweight volumizing shampoo for thin, flat or fine hair.

Rice and Wheat Volumizing Shampoo is rated 3.8 out of 5 by 45.
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Rice and Wheat Volumizing Shampoo

Rice and Wheat Volumizing Shampoo

A lightweight volumizing shampoo for thin, flat or fine hair.

$20.00
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What It Is

Infused with Lightweight Proteins and Rice Brain Oil, this volumizing shampoo helps add body and fullness while gently cleansing. Revive flat, lifeless hair with our volumizing shampoo for fine hair.

What It’s Good For

  • Helps boost volume by adding body and reviving thin, lifeless hair
  • Gently cleanses and removes weighty residue without stripping hair of natural lipids
  • Coats hair with a volumizing complex for a healthier, thicker appearance
  • For thin, flat or fine hair

Key Ingredients

How To Apply

How to Use

How To Apply

Future Made Better

Future Made Better

True to our founding family’s mission, we strive to improve the quality of the communities we serve by reducing our
environmental impact, formulating responsibly, and supporting charitable causes. This formula is made with:
Responsible Formulation
Responsible Formulation
Commitment to Recycling
Commitment to Recycling
Rated 5 out of 5 by from The ONLY Shampoo that works for my hair I've been using this shampoo and the corresponding conditioner for over a decade now and cannot imagine not having it. I have a thyroid disease, which affects the quality of my hair. This is the ONLY shampoo that works for my hair (I've tried many!). I used to use the volumizing spray Khiels made too, which was discontinued. That spray worked miracles on my hair and I miss it so very much. My hair had amazing volume with this product and it was not heavy or sticky. This product was so effortless to use and the results were outstanding. I have not found anything that comes close to replacing your discontinued volumizing spray. Please reconsider bringing it back.
Date published: 2020-01-15
Rated 5 out of 5 by from Love this! Works great on my thin, straight oily hair. I can use it everyday and my hair feels clean at the end of the day. Wish it came in a larger bottle!
Date published: 2020-01-02
Rated 3 out of 5 by from Not as good as the Ultimate Thickening Shampoo Smells nice. But it doesn't add as much volume as the Ultimate Thickening Shampoo. Disappointed that one hasn't been brought back
Date published: 2019-10-26
Rated 5 out of 5 by from Best shampoo ever!!! My hair was very dry and looked very dull as well after bleaching it, it looked so damaged and I tried this shampoo and my hair came back to life !!! Now looks shiny, silky and has nice volume. I love it
Date published: 2019-06-18
Rated 4 out of 5 by from Brought my hair back to life I have really thin and damaged hair especially after bleaching it but this shampoo actually brought my hair back to being healthy. It gives it a great shine and makes it very soft.
Date published: 2019-05-05
Rated 1 out of 5 by from bring back ultimate thickening Like the other reviews here, I think this is an inferior product to the ultimate thickening shampoo. This product does not work, and the other one did. It's clear that many of your customers feel the same way. Can you bring back ultimate thickening?
Date published: 2019-01-22
Rated 1 out of 5 by from It does not work for me at all Probably I had high expectation regarding this product, but I am totally disappointed. The shampoo makes my hair look thin and does not fill my hair with volume at all. Rice and Wheat Volumizing Shampoo is not a good choice for my hair.
Date published: 2019-01-22
Rated 1 out of 5 by from Bring back the Ultimate Thickening Shampoo This product is horrible . Should be called Devolumizing. Bring back The Ultimate Thickening Shampoo. There was a reason it was called Ultimate Thickening !! Kiehls what were you thinking ???
Date published: 2019-01-17
Rated 1 out of 5 by from WHY, WHY, WHY??? Why did you remove the Ultimate Thickening Shampoo and keep this product? Sorry but the Rice & Wheat Volumizing Shampoo is a terrible product, it leave the hair flat, greasy and certainly NOT filled with volume at all, even the texture of this product is odd. A complete waste of money, we will not purchase this product again. Bring back the ULTIMATE THICKENING SHAMPOO.
Date published: 2018-12-11
Rated 2 out of 5 by from Not the same as ultimate thickening shampoo My husband used to use the Ultimate Thickening Shampoo and it did wonders for him as he entered his 30's. Changed his hair completely for the better. He was very disappointed to find that the Ultimate Thickening was discontinued, it was the only product that ever worked. He tried this to supplement for the discontinued line, but it falls flat (no pun intended!!) compared to the original thickening. PLEASE PLEASE bring back the Ultimate Thickening Shampoo, we both miss it!!
Date published: 2018-10-29
Rated 5 out of 5 by from Love it! I was skeptical as my favorite volumizing shampoo was discontinued. I was pleasantly surprised! This shampoo and rinse gave me volume and lots of shine ! I love it!
Date published: 2018-10-14
Rated 2 out of 5 by from Bring back your Thickening Shampoo I agree with your other reviewer. Please please bring back your thickening shampoo. There was nothing like it that you sell and this product does not substitute for it. Why discontinue something that everyone likes!!!!
Date published: 2018-08-12
Rated 1 out of 5 by from nothing like the Ulitmate Thickening Shampoo Please, PLEASE. bring back your discontinued Ultimate Thickening Shampoo. The Rice and Wheat shampoo doesn't work at all well for addiing volume to fine hair--the Ultimate Thickening Shampoo did.
Date published: 2018-07-01
Rated 5 out of 5 by from Works as Described Just received this shampoo and first of all it smells wonderful and so clean. Not only that, it made my hair feel exceptionally clean and fuller without feeling full of extra “gook”. I purchased the corresponding conditioner and that in itself was amazing (reviewed separately). Overall, this will most likely be my auto-purchase shampoo because I love how it makes my baby fine hair look and feel like it belongs to a grown woman. Even throughout the day, I noticed that my looked full all day, but felt so wonderfully soft. I know everyone experiences these things differently, but I couldn’t be more please. Thank you Kiehl’s!!!!
Date published: 2018-03-28
Rated 5 out of 5 by from It's a Winner! I buy this shampoo for my mother who has very flat, thin hair from years of cancer treatments. She alternates between the thickening shampoo and this one. I can see a difference in her appearance and attitude after using this line. It's great to see something so cheap, cheer her up!
Date published: 2016-05-14
Rated 5 out of 5 by from skepticism changed to pleasantly surprised My hair, although I have a full head of it, is very fine. Thank heavens for Creme With Silk Groom. I was very skeptical of a shampoo product that claims to volumize because every other one I tried that claimed to have that effect was a lying miserable failure. My brother-in-law, to whom I introduced Kiehl's products, gave this one a try and told me that he liked it. I decided to try it and the difference it made in my hair is absolutely remarkable. I've noticed a definite improvement and more than a few people have told me that my hair looks fuller.. This shampoo treatment followed by styling with Creme With Silk Groom is a winning combination. I bought a bottle for my significant other and now she's hooked on it.
Date published: 2016-03-21
Rated 5 out of 5 by from Volumizer for Grey Hair I have used some very expensive volumizer crèmes to get some fullness back into my grey hair which did not work. Rice and Wheat Volumizing Shampoo is excellent to add fullness and softness to the hair.
Date published: 2015-11-08
Rated 1 out of 5 by from SLS should be listed for those who are allergic Kiehl's really ought to list ALL the ingredients of each item on its web site. Sodium laureth sulfate (SLS) isn't given as an ingredient. Many of us cannot use shampoo with SLS more than a few times without having a reaction. This is probably a great shampoo, but unfortunately I will not be able to use it and will have to return it for a refund. I would recommend to a friend who isn't sensitive to SLS.
Date published: 2014-12-17
Rated 5 out of 5 by from can't stop touching my hair i have almost no hair, very very thin, greasy roots and dry ends. After using this shampoo for a first time this morning (with conditioner) my hair got volume while still wet, hair feels very light but moist. smells very nice too!!! i tried many different brands, most of the expensive shampoos leaved my hair very greasy, and cheap shampoos leaved it dry.
Date published: 2014-11-07
Rated 5 out of 5 by from WOW! It works. Simple as that. I bought this expecting it to be all talk like all the other shampoos I've tried. After a single time of use I looked in the mirror in complete awe. It actually made a huge difference. This is my shampoo from now on. I have tried 20-25 different products. I am a male with about 3 inch long hair.
Date published: 2014-09-30
Rated 5 out of 5 by from Decent price good volumizing shampoo I have straight color-treated Asian hair that just lays flat. I have tried salon shampoos like Rusk, Joico, etc. and nothing helped. I decided to buy Kiehl's Rice and Wheat Volumizing Shampoo based on good reviews on the website. I'm glad I did. My hair has more volume now, and I use it with Volumizing conditioner. I wash my hair every night before bed, this shampoo + conditioner combo does not dry out my hair. I can wear my bob hair cut out in the morning with no styling, just get up and run. I love this shampoo and will continue to buy. I highly recommend this product. I wish this comes in a large bottle. PS: I've looked at other mid to high-end shampoo like Alterna, Pytho, Bumble and Bumble, etc. and have used the samples of them. The effect is the same as Kiehls Volumizing shampoo but the price is at least 2x more expensive.
Date published: 2014-06-24
Rated 5 out of 5 by from Volumizing I have text book definition of limp, thin, lifeless, straight hair. A lot of shampoos I have tried make my hair feel weighed down even more. This shampoo makes my hair feel lighter and bouncier. Great value and will be my shampoo from now on. The smell is very simple/not overpowering and doesn't class with my perfume or lotions.
Date published: 2014-05-20
Rated 4 out of 5 by from Great at volumizing, but drying This shampoo does a great job at adding more volume to my thin hair – but it can be very drying, especially to over-treated hair. As such, it’s not a shampoo I can use every day
Date published: 2013-10-07
Rated 4 out of 5 by from Finally! I'm in love - I feel like I've tried everything in my search for something that will bring volume to my fine hair. Finally, I've found it! This shampoo leaves my fine hair full...and it smells great!
Date published: 2013-10-06
Rated 5 out of 5 by from Finally a product for thin/limp hair After using this shampoo/cond. combo and blow drying my hair I felt like my hair follicles were almost raised. After sleeping on my hair it was still full and not limp in the AM.
Date published: 2013-06-27
Rated 3 out of 5 by from it's okay my first impression of this product is that it has the consistency of a light syrup. it's a bit sticky and didn't lather well when i apply what i believe to be a normal amount. so i've been using more to reach the lathering level i desired. the smell is very sweet and wheat-y, not the typical shampoo smell you'd expect. some people love it, some people don't. i usually have to followup with the formula 133 grooming aid for the tips of my hair since they do get dried out and tangled. i did notice a bit of a volume in my hair after use (my hair is naturally very very flat) but again, not to the level of my expectation.
Date published: 2012-11-27
Rated 5 out of 5 by from volume, finally! I have always had flat hair and nothing have worked really well so far. I have honestly tried whichever products out there, I had lost all the hopes to improve my condition. I have wanted to give a try to Kiehl's Rice and Wheat Volumizing Shampoo, immediately catch by his delicious perfume, not too strong and jet so yummy! While rubbing it on my scalp I have felt the hair were kind of "raising" themselves. After combing them, I've finally reached a sexy, perfect and full of volume hairstyle!
Date published: 2012-09-12
Rated 5 out of 5 by from It Works! I LOVE this shampoo. I have very fine straight hair - "spider web hair" my mother calls it. I'm forever in search of something that will put a little lift in my hair and most average products of any kind weight my hair down. This is a great volumizing shampoo and I love the smell.
Date published: 2012-09-10
Rated 5 out of 5 by from Title Wow, this works. I have extra fine hair and this really gives it a boost!!! Im not a huge fan of the conditioner, but this I love. Its just gone too fast :( I would love if they sold bigger bottles.
Date published: 2012-09-04
Rated 5 out of 5 by from Pumping up my curls! My main concerns wi my hair have always been mosturizing without loosing volume or my curls. Surprisingly, it is tougher than most people know to find a product that help in those three things. For me, it has been an endless search. Untill I got into Kiehls. When the seller promised me that this product would help without ruining my curls, I didn't believe him. I bought it knowing that I would come back to return it. It ended up exactly the other way around. I came back to Kiehls, but to buy more!!! Now, when people ask my what kind of expensive treatment I've been doing in my hair so that it gets as AMAZING as it is right now, I just answer them: go to kiehls and you will see! I've tried anything and the solution was definitely on this Fantastic Kiehls product. I'll stick with this shampoo as long as Kiehls produces it.
Date published: 2012-08-31
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