Rice and Wheat Volumizing Shampoo
Fine, Flat or Oily Hair
A lightweight volumizing shampoo for thin, flat or fine hair.
In Stock
*You have chosen to pick up your item in store. If you would like to ship items to your home, you must create a separate order or modify the entire order.
What It Is
Infused with Lightweight Proteins and Rice Brain Oil, this volumizing shampoo helps add body and fullness while gently cleansing. Revive flat, lifeless hair with our volumizing shampoo for fine hair.
What It’s Good For
- Helps boost volume by adding body and reviving thin, lifeless hair
- Gently cleanses and removes weighty residue without stripping hair of natural lipids
- Coats hair with a volumizing complex for a healthier, thicker appearance
- For thin, flat or fine hair
Key Ingredients

HYDROLYZED WHEAT PROTEIN
Hydrolyzed Wheat Protein, also known as Phyto Peptides, is often used in products formulated to help condition and moisturize.

HYDROLYZED RICE PROTEIN
Hydrolyzed Rice Protein is a hair conditioning agent rich in amino acids. Within our formula, it is known to help improve hair’s volume, body, strength and shine.

HONEY
Honey starts as flower nectar collected by bees, which gets broken down into simple sugars stored inside the honeycomb. Honey is often used as an emollient to moisturize and soften.
How to Use

- Lather with our volumizing shampoo formula
- Rinse
- In case of contact with eyes, rinse them immediately
- Pair with our Rice and Wheat volumizing conditioner for fortified strands
Future Made Better
True to our founding family’s mission, we strive to improve the quality of the communities we serve by reducing our
environmental impact, formulating responsibly, and supporting charitable causes. This formula is made with:
environmental impact, formulating responsibly, and supporting charitable causes. This formula is made with:

Responsible Formulation

Commitment to Recycling
Rated 5 out of
5
by
Rosey from
It's like I have a new head of hair!
I have both fine and thin hair and struggle to make it do much of anything. After the first time using this product I look like I have a new head of hair. I actually can't believe a shampoo can make this much difference.
Date published: 2020-12-10
Rated 5 out of
5
by
Anonymous from
Completely Changed the Texture & Volume of My Hair
I've always thought I could only get volume that lasted all day if I went to the hair salon. While I would try all sorts of hair products and styling techniques, I could never get my hair to feel light AND soft AND voluminous, and have it stay all day. This shampoo has completely changed that. Just by washing my hair with this shampoo and letting it air dry, not even styling it, my hair has noticeably more volume throughout the day and LASTS. And even sleeping on it, without using any product, the next day I wake up with volume that I was never able to achieve with hours of styling in the past. I didn't think this was possible - always doubted that a shampoo could do this. I cannot emphasize enough how this has made ever strand of my fine hair turn from limp, flat, and frizzy to soft and voluminous.
Date published: 2020-10-28
Rated 1 out of
5
by
Jnbo from
Really disappointing
I have fine, but fairly thick hair. I am always looking for shampoos that don’t over condition and leave my hair flat. I have been using this product now for several months and it just didn’t do anything but make my hair limp and stringy. One shampoo switching back to a brand I bought at Target and already more body. Love the skin care products I have tried but this was a fail.
Date published: 2020-10-23
Rated 5 out of
5
by
JMBard from
Great Shampoo
I’ve been using this product for about 9 months and love it. My thin hair has body and texture, and it looks healthy.
Date published: 2020-08-30
Rated 1 out of
5
by
Andieee from
I was sad
I guess it could be my fault for not reading the full list of ingredients.... after receiving I see this is made with Sodium Laureth Sulfate..
Date published: 2020-08-01
Rated 4 out of
5
by
KateR from
Where is the other voluminzing shampoo?
Kiehl's used to make another voluminizing shampoo which was fantastic. PLEASE bring it back!
Date published: 2020-03-29
Rated 5 out of
5
by
Taylorp123 from
PLEASE MAKE A BIGGER BOTTLE
I have super fine, super oily hair and this gives my hair so much volume and shine. My only gripe is that it only comes in a tiny bottle— I need more!!
Date published: 2020-02-19
Rated 5 out of
5
by
Hunter from
Love it!
I bought the rice shampoo on my 2nd order. I am 67 years young and my hair is in a bob. I have great hair, I'm told by my stylist. However, my hair is thin, flat, no body to it at all. With rice shampoo, my hair is silky soft, unbelievable shine and BODY! Very happy with the product. Love the smell.
Date published: 2020-02-13