Magic Elixir Hair Restructuring Concentrate with Rosemary Leaf and Avocado

A potent concentration of natural oils for shiny, healthy hair
  • Immediately restores moisture balance to scalp and hair
  • Improves manageability of hair
  • Softens hair and boosts hair’s natural shine
  • For all hair & scalp types
Select Size: 


"Absolute magic! My hair looks so shiny and healthy."

Roshini, Kiehl’s Insider

Rollover to enlarge

How to Apply:
-Apply a small amount to fingertips or directly onto dry scalp and hair using dispensing tip before shampooing
-Massage formula throughout scalp in circular motion
-Wait ten minutes for maximum benefits
-Rinse thoroughly or shampoo
-Use regularly to maintain hair health

ROWZ-mare-ee OY-IL

Rosemary Oil, extracted from the leaf of the Rosemary plant, contains a variety of Amino Acids, Caffaic Acid, Rosemary Acid and Apigenen. It has been shown to contain strong antioxidant activity. It is also utilized for its fragrance in a wide variety of skin care products.

Ah’-voh-KAH-doh OY-il

Avocado Oil, derived from the fruit of a tropical American tree, is a rich, fatty-acid emollient. Avocado Oil is known to be the most moisturizing of any fruit oil. It is also a natural source of Amino Acid proteins, Vitamins A, D, E, and potassium. Helps to restore the natural moisture of the skin.

SA'flow'r OY-il

Safflower Oil, extracted from the plant's seeds, consists primarily of linoleic acid triglycerides. It is a carrier oil, also considered hydrating to the skin and used in lotions and conditioners.

Aloe Vera

Aloe Vera

Derived from the aloe vera plant this ingredient has been known to soften, soothe and comfort skin.
See all products with Aloe Vera

Browse 23 questions and 105 answers
Hide answersShow all answers | Sort by
Why did you choose this?
Kiehl's Since 1851 Store
Heard good things about this product and wanted to try
Heather D on Jul 1, 2015
I love the way it makes my scalp and hair feel. It also has a fantastic scent.
Tyler P on Jun 29, 2015
Fantastic leave in conditioner
Rachel G on Jul 1, 2015
Love it! It does wonders for one's hair!!!!
Loretta B on Jun 23, 2015
I have fine, thinning hair. Is this product just for thick, coarse hair or would it be beneficial to all hair types? Does it wash out without weighing hair down?
kateinla on Aug 16, 2014
Best Answer: Oh my goodness, YES! You will love it!
I have very long, silver hair. Unlike most older women's gray or white hair that coarsens, mine turned very fine and flyaway, so I decided to try the Elixir.
I love this product!
I put it on and let it sit about 20 minutes, then wash my hair twice with the rice and wheat shampoo, then condition with formula 133. I rinse it all out. Sometimes my hair will still be a bit fly-away when freshly shampooed, so I take a dime size dab of for.133, add equal amount water, rub my palms together then lightly brush them over my hair. It falls like liquid silver down my back.
Complete strangers stop me to compliment my hair! It sparkles and shimmers like it is lit within.
Try it!
Reply · Report · Linda G on Aug 16, 2014
· Add Answer · I Have This Question Too (3)
Should the product be applied on the wet hair or the dry hair? Thank you.
jinzhen g on Sep 24, 2012
Best Answer: It works best if applied to dry hair. i dab my fingers and massage directly to the scalp. Most beneficial when I can leave on for an extended period before washing my hair Usually I leave on for an hour or 30 minutes before washing out.
Hope this helps
Reply · Report · Maria C on Sep 26, 2012
· Add Answer · I Have This Question Too (1)
Do you apply the magic elixir oil only to the scalp or on the hair too from root to tip?
shazia s on Nov 14, 2013
Best Answer: I generally focus the application to the roots mainly, but then brush the product throughout my hair... Sometimes I will put some on the It shouldn't really matter because you are supposed to take a shower and wash the product out of your hair immediately after you apply it (you could also apply it to you hair and wrap it up and then wash it out later).
Reply · Report · Nina D on Nov 14, 2013
· Add Answer · I Have This Question Too (1)
I like the strengthening hid rating oil in cream And the oil hair , but I'm afraid is not color protector?
A shopper on Nov 11, 2014
· Add Answer · I Have This Question Too (1)
Can you leave it in overnight ?
A shopper on May 8, 2014
Best Answer: i do. then wrap my hair in a towel before i go to the morning i wash it really good and it feels wonderful. i have short hair so i don't do it that way often. but if it feels over stressed or extra dry i do the over night treatment. but it works so well using it a couple of times of week that seems to take care of almost everything. it is a wonder drug! its magic!
Reply · Report · laura s on May 8, 2014
· Add Answer · I Have This Question Too (0)
How long does this product and any Kiehl product last?
Andrea M on Aug 15, 2014
Best Answer: I've found that the Kiehl hair products last a decent amount of time because an average application tends to use a small amount of product. Beyond that, no one can give you a reliable answer--how long the concentrate lasts depends on how much you use.
Reply · Report · Peggy S on Aug 15, 2014
· Add Answer · I Have This Question Too (0)
How often should we use it?
A shopper on Dec 5, 2013
Best Answer: I use this product on my scalp once a week. I also massage it into my cuticles and fingernails - it's great before a manicure.
Reply · Report · chris s on Dec 5, 2013
· Add Answer · I Have This Question Too (0)
does this product help in hair growth and filling gaps in hair?
pratiksha m on Aug 24, 2012
Best Answer: I use this product and I do not believe the intended purpose is to grow hair or fill in gaps in hair. I use it to add moisture to my scalp and luster to my hair. I use it as a finishing product not as a hair growth or hair replacement solution.
Reply · Report · David U on Aug 24, 2012
· Add Answer · I Have This Question Too (0)
Can it be kept overnight on the skalp?
mrunal on Feb 9, 2015
Best Answer: I have never kept it in that long. I tend to massage it in about 10 minutes before I'll be washing my hair, and have been really happy with the results. I'd suggest emailing the folks at Kiehl's to get an official opinion regarding overnight use.
Reply · Report · Lisa M on Feb 10, 2015
· Add Answer · I Have This Question Too (0)
Does this product have added fragrance?
Ellen R on Dec 14, 2013
Best Answer: This product does not have an added fragrance. It does have a distinct odor as a result of the oils used in the product which is not overbearing.
Reply · Report · David U on Dec 14, 2013
· Add Answer · I Have This Question Too (0)
Will this help with dandruff?
A shopper on Jun 4, 2015
Best Answer: Hi, I'm not sure about dandruff but i have found it very helpful for improving the overall condition of my scalp and hair. The oil just gets absorbed into the hair so easily. I thought it would be oily but wasnt.

Hope this helps!

Reply · Report · Rachel A on Jun 4, 2015
· Add Answer · I Have This Question Too (0)
Is this product used to fade dark spots on the face also?
A shopper on Apr 11, 2015
Best Answer: I would not use it in the face but I started washing my face with an oil cleanser and is much better with my acne spots! This elixir was really good for my hair.
Reply · Report · Mariele D on Apr 13, 2015
· Add Answer · I Have This Question Too (0)
m ving excess hair fall wd dandruff.Tried mny med nd products .will magic elixir will b d ryt product to try?
anjali a on Nov 12, 2013
Best Answer: my answer is this product work,seriously,and with the time you will see a. improvement.I recommend this product.
Reply · Report · carlos v on Nov 12, 2013
· Add Answer · I Have This Question Too (0)
Which shampoo/conditioner works best with this product? I have extremely dry scalp (which is also making my hair fall out), so I would like to try the best combination possible to help stop the embarrassing flakes and to help restore my scalps health so my hair will stop falling out!
A shopper on May 22, 2013
Best Answer: Avacado conditioner for color treated hair same shampoo
Reply · Report · Mary S on May 23, 2013
· Add Answer · I Have This Question Too (0)
Can it be used as a leave in if you have an incredibly dry scalp?
A shopper on Oct 18, 2012
Best Answer: I wouldn't recommend it as a leave-in. It would probably be great on your scalp but when it is on your hair it has an oily sheen and weighs it down. However, I have a dry scalp and have used it as directed and it has definitely helped!
Reply · Report · kremer S on Oct 18, 2012
· Add Answer · I Have This Question Too (0)
Dr oz magazine recommends magic elixir for dry skin and fighting wrinkles. True?
Monica H on May 29, 2015
Best Answer: it's for dry scalp and to moisturise scalp scalp and hair.
Reply · Report · Nishita S on May 29, 2015
· Add Answer · I Have This Question Too (0)
Will this product help repair split ends?
A shopper on Nov 28, 2014
Best Answer: This product is really good your hair look amazing after you put it in. I really recommend it.
Reply · Report · Maricela C on Nov 28, 2014
· Add Answer · I Have This Question Too (0)
will this product help to get hair growth and help in hair filling ,if not please suggest any product ?
pratiksha m on Aug 24, 2012
Best Answer: Indeed!
Reply · Report · cheryl j on Aug 25, 2012
· Add Answer · I Have This Question Too (0)
About 3 months ago, I had my hair colored bleach washed and my hair is very damaged. Will this product help? or what other product would be best to try out?
A shopper on Jun 11, 2012
Best Answer: my hair is not colored. but was feeling like straw. I used this for the first time yesterday and I can tell the difference, soft. and not limp like it would be with conditioner.
Reply · Report · Kathryn M P on Jun 17, 2012
· Add Answer · I Have This Question Too (0)
Does anyone have any experience using this to help deal with psoriasis?
A shopper on May 16, 2015
· Add Answer · I Have This Question Too (0)
Is this product good for falling hair?
A shopper on Mar 21, 2015
· Add Answer · I Have This Question Too (0)
Is it safe for breastfeeding woman?
A shopper on Feb 6, 2015
· Add Answer · I Have This Question Too (0)
We’re confident you will see healthier, revitalized skin in
28 days. Guaranteed or your money back.

Kiehl’s Skincare is scientifically formulated to restore and strengthen the skin barrier for healthier, younger-looking skin. Our targeted treatments are powerful, yet safe preparations which act to correct and treat your specific skin needs and concerns.