Magic Elixir Hair Restructuring Concentrate with Rosemary Leaf and Avocado

A potent concentration of natural oils for shiny, healthy hair
  • Immediately restores moisture balance to scalp and hair
  • Improves manageability of hair
  • Softens hair and boosts hair’s natural shine
  • For all hair & scalp types
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"Absolute magic! My hair looks so shiny and healthy."

Roshini, Kiehl’s Insider

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How to Apply:
-Apply a small amount to fingertips or directly onto dry scalp and hair using dispensing tip before shampooing
-Massage formula throughout scalp in circular motion
-Wait ten minutes for maximum benefits
-Rinse thoroughly or shampoo
-Use regularly to maintain hair health

ROWZ-mare-ee OY-IL

Rosemary Oil, extracted from the leaf of the Rosemary plant, contains a variety of Amino Acids, Caffaic Acid, Rosemary Acid and Apigenen. It has been shown to contain strong antioxidant activity. It is also utilized for its fragrance in a wide variety of skin care products.

Ah’-voh-KAH-doh OY-il

Avocado Oil, derived from the fruit of a tropical American tree, is a rich, fatty-acid emollient. Avocado Oil is known to be the most moisturizing of any fruit oil. It is also a natural source of Amino Acid proteins, Vitamins A, D, E, and potassium. Helps to restore the natural moisture of the skin.

SA'flow'r OY-il

Safflower Oil, extracted from the plant's seeds, consists primarily of linoleic acid triglycerides. It is a carrier oil, also considered hydrating to the skin and used in lotions and conditioners.

Aloe Vera

Aloe Vera

Derived from the aloe vera plant this ingredient has been known to soften, soothe and comfort skin.
See all products with Aloe Vera

Magic Elixir Hair Restructuring Concentrate with Rosemary Leaf and Avocado
Already Asked: 14 Questions, 180 Answers
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Kiehl's Since 1851 Store asked: Why did you choose this?
Joseph L K: Hairdresser suggested Sep 14, 2014
Jerry N: I find that this product not only gives my hair a better sheen it also helps promote a healthy scalp. I suffer from Psoriasis of the scalp and this product helps keep it in check Sep 6, 2014
Kaarin F: good reviews from people suffering w/dry scalp Aug 21, 2014
Fabiola V: To treat my hair Aug 17, 2014
Sarah W: great reviews online and my scalp has been very dry lately. So I wait, I hope Aug 10, 2014
Simran R: want healthier shinier hair. Trying it first time Aug 10, 2014
Criscillia B: This product makes my curly hair soft, shiny, and bouncy -- more so than any other product I've tried. I love it! Aug 10, 2014
Marilyn H: I have sensitive skin and a very dry scalp Aug 8, 2014
cynthia f: I wouldlike to see how this performs. My hair is dryer do to colouring. Aug 7, 2014
Alyssa R: really good reviews! Aug 5, 2014
Allison H: Have incredibly itchy scalp and am trying anything to assist. It's driving me crazy Aug 2, 2014
Stephanie C: Use it before shampooing and it makes the hair feel really smooth and soft. Aug 2, 2014
coleen j: wanting more shine to my hair Jul 15, 2014
Lisa K: makes hair shiny Jun 28, 2014
JING Z: want to try Jun 26, 2014
ANGEL C: My hair feels dry, wanted to try this. Jun 4, 2014
Zexin Z: I need to strong my hair, prevent hair lose. May 19, 2014
Jing L: I have tried my friend's this item. They are really powerful. May 19, 2014
Yue J: oily scalp, dry and thin hair May 19, 2014
Brandy S: loved the sample! May 18, 2014
Melissa V: Maybe this product will work for my irritated scalp. I'm giving it a try May 18, 2014
MICHELLE J: read reviews and thought I would try May 18, 2014
alison nicole c: Great pre-shampoo treatment. Leaves your hair really prepped for the wash process and my hair feels great after a wash. It also helps to maintain the integrity of my hair. I love it and have used it consistently for over a year now with great results! May 18, 2014
Michelle G: It makes my hair soft, shiny and like brand new. I love how natural it is and how naturally it beautifies my hair. May 14, 2014
Linda G: LOVE this stuff! Makes my fine, fly-away hair soft and shiny, with no static-head. May 1, 2014
Siying W: It works!! The end of my hair was a little bit bifurcate. After I use this good, my hair is much better obviously. Apr 18, 2014
Iva S: It is an excellent product and it has really helped my scalp and hair Apr 13, 2014
rajni j: very good product Apr 9, 2014
Yan H: just try, hope work for my hair. Mar 25, 2014
Sofia D: Excited to try it out. Mar 23, 2014
Terissa E: Just wanted to see how it worked. Mar 16, 2014
Cathy D: This is a fantastic product for hair. I color my hair and it tends to get dry but this leaves it looking and feeling fantastic. I get compliments all of the time for the shine in my hair and it is all because of this product. And it is a great price. One bottle lasts a very long time, Mar 9, 2014
GLORIA T: Was so impressed with the Restorative Hair Oil Concentrate, thought I would try this. Mar 8, 2014
Hyun S: scalp problem Mar 7, 2014
Keli G: Trying it for the first time Mar 7, 2014
YUNXIA H: WANT TO TRY Feb 24, 2014
Johnny D: Growing my hair out and I'm hoping this will leave it looking healthier and shinier. Feb 21, 2014
Linda M: Try out Feb 9, 2014
Ivone H: Have no idea if it works but my hair really needs help. Frizzy, absolutely not the magical Disney tangled and dry. I am hoping for a miracle because I believe I have tried everything on the market. Feb 3, 2014
Jessica C: I've never tried a product like this so I'm hoping it will make my hair soft and hydrated. Feb 3, 2014
Christine R: Good for scalp Jan 21, 2014
Sasha F: The great reviews made it impossible to resist Jan 15, 2014
Gina R: Hair is thinning Jan 2, 2014
Nataliia P: Best looking hair ever! It works!!!!! Dec 31, 2013
Marjorie M: I have silver hair that can be dry-looking as happens with age. I hope this product gives my hair some shine and body. Dec 30, 2013
Mara C: wanted to try Dec 29, 2013
Wanying X: to improve my hair condition Dec 23, 2013
Joanne T: Looks interesting. Have fine frizzy hair, hopefully it's good for smoothing Dec 16, 2013
George C: I use the Elixir every other day in the AM when I wake up. I go exercise, have my coffee and breakfast, then shower and wash it out using the Amino Acid Shampoo and Conditioner. Keeps my hair feeling soft and looking healthy and shiny. Really like this product. Dec 16, 2013
Lee W: Need to try something for my color-treated, tangle-prone hair. Probably smells good, too! Dec 12, 2013
sharlotte g: have recently been looking for a hair oil with rosemary Dec 9, 2013
amal b: looks good Dec 7, 2013
Peggy S: A new product for me. I wanted to try it because the reviews are good for extremely dry hair. Dec 5, 2013
Joan E: Recommended 1st time use Dec 2, 2013
salvatore c: itchy scalp Dec 1, 2013
Xiaofan M: d Dec 1, 2013
Lorie W: The reviews sound so good I just have to give this a try. Nov 30, 2013
alexandra m: heard of it through someone Nov 29, 2013
Kim J: Saw a good YouTube review Nov 28, 2013
Vivienne D: Very good product Nov 25, 2013
Amritha S: saved my hair Nov 24, 2013
A E: A few days a week I put this on my hair in the morning, leave it on for about 30 minutes while I do yoga and then shampoo as normal. My hair always looks fantastic afterwards! Nov 17, 2013
Minwen X: randomly Nov 17, 2013
Amei H: second bottle Nov 16, 2013
Melanie V: try Nov 15, 2013
Cynthia B: I have thin, dry hair that breaks very easily, so I am hoping, based on other reviews that this works for me. Nov 9, 2013
Tabbye S: Very effective pre-shampoo treatment. Gives my dry, chemically treated hair softness and shine. Nov 4, 2013
Luciana T: this product promises a shinny hair and treats the fiber of the hair!!! Awesome Nov 1, 2013
Monique F: My fine hair responds better to pre-wash treatments than to post-wash treatments. I love products that treat the scalp as well as the hair. I have been using this oil about once every 10 days, but will likely step it up to once a week December through March. I'm buying a second bottle in only a month as a gift! Oct 28, 2013
Kimberley H: This was recommended by someone that uses it her hair is thriving Oct 26, 2013
Anntoinette k: my hair is thin dry and damaged Oct 12, 2013
Alina Y: to treat split-ends, to make long hair smoother Oct 9, 2013
Laurene B: Since the seasons are changing and my hair tends to become dry in the Fall and Winter, I am trying to avoid dry and damaged hair before it happens. Sep 30, 2013
haoyuan f: lovely smell. good for my scalp for sure. Sep 29, 2013
Jaclyn J: Perfect for dry scalp Sep 29, 2013
Lynn F: To improve dull, dry hair Sep 22, 2013
Louise C: Trying something new! Sep 22, 2013
Gloria C: Want to try it. Sep 20, 2013
NATHALIE B: My summer hair really needs a boost of shine. Sep 9, 2013
Lance S: I use it on my dogs hair Sep 2, 2013
Christopher S: I chose this treatment because of the good comments I heard abut it. Jul 27, 2013
Michelle L: it seems like i product that can help me Jul 14, 2013
Janet M: Read the reviews and I wanted to try it! Sounds amazing. Jun 15, 2013
Eun O: product review was good Jun 13, 2013
SHEERIN K: Good reviews. May 30, 2013
Yihsin L: have dry scalp May 26, 2013
Melissa B: My hair is dry and needs help May 10, 2013
E-Ling H: I would like to try to see if it helps to release the scalp May 6, 2013
Rachel G: non-greasy hair vitamins for health May 2, 2013
Kathryn A: This is the best stuff since the invention of sliced bread! I can't say enough about the invigorating feel it has on my scalp, and the resulting body and shine in my hair. I leave it in for about 10 minutes, and then wash my hair as usual. It's addictive! Apr 24, 2013
Naluthporn S: Tried for 1 bottle and love it. Apr 19, 2013
Mariya V: looking for something to restore my hair after long exposure to sun Apr 8, 2013
Carol D: I tried the sample,and loved it !! Apr 7, 2013
Vilma M: Because it makes your hair shinny and silky, especially if you flat iron it. Apr 7, 2013
Mair H: I love using oils in general and I like the concept of putting this in my hair at least ten minutes before I shampoo. Mar 25, 2013
Jessalyn E: Love your products so I wanted to try one for hair. Feb 6, 2013
Julia L: Hopefully it will help my dry itchy scalp Jan 23, 2013
YAN JIUN L: I wanna improve my scalp condition, but it doesn't work for me. Jan 22, 2013
barbara r: over the years i have tried everything
this is the real deal
Dec 31, 2012
Deborah C: want to boost health of my hair Dec 31, 2012
karyle b: new product - to me - curious Dec 27, 2012
TinMay L: i want to see how it compares to phyto's Dec 26, 2012
Susanne G: wanted to try Dec 21, 2012
Alexandria G: dry scalp and overall scalp health Dec 20, 2012
Mavis M: trying for the very first time Dec 18, 2012
Jerylann B: need hair help Dec 16, 2012
K S: for dry hair and scalp Dec 13, 2012
mishel c: I have a dry scalp in the winter and am hoping this product helps soothe it. Dec 10, 2012
Maricela C: it works Dec 10, 2012
Abigail L: My daughter has an extremely itchy scalp. Not dandurf, but it itches constantly. I'm hoping this will treat her scalp so she can stop itching. Nov 30, 2012
Jennifer F: I have been looking for a natural product to nourish my very curly hair. I read great reviews about this product, and I am looking forward to trying it out! Oct 11, 2012
Lynda H: I have a dry scalp. Oct 9, 2012
Heidi W: Looking for a way to tame short hairs that stand up and look unruly and wired at the scalp. Oct 8, 2012
Melba C: My hair seems to need some life put back into it. I live in Texas and the dry weather and hard water is taking it's toll. I'm looking forward to using this treatment. Oct 7, 2012
Lucy G: My hair seems to be thinning as I age and hoping this wil help Oct 7, 2012
Robin R: reviews Oct 7, 2012
Ruey L: the online reviews seem all very positive that I would like to try on it, too. Oct 4, 2012
Annette G: Hopefully it will work to help restore the health of fine hair for a friend who is a young mother and needs urgent help with her dry, brittle hair. Reviews were promising! Thanks Oct 2, 2012
laura s: my hair feels so much better. Sep 25, 2012
Lorraine P: Hair is damaged from overprocessing and think this will help Sep 24, 2012
Angela L: Perfect for keeping natural hair moisturized! Sep 23, 2012
Peter C: Purchased before, and loved it. Sep 18, 2012
Kathleen C: for shiny hair Sep 4, 2012
Alexandra S: I read a few reviews after reading someones rave reviews on a blog and it sounded like a product that I would enjoy. Aug 30, 2012
diane s: dry, lifeless, no shine hair. thought it might help Aug 18, 2012
Gahl B: I have a dry scalp and am looking for something to help soothe it. Aug 2, 2012
ayumi f: chose it for the boyfriend Jul 16, 2012
Ofelia H: Extremely dry hair is one of my problems, the second problem is loosing lots of hair (falling off) Jul 8, 2012
Paul K: I need a product to help my hair relax and soften. This product looks to correct my hair needs Jun 17, 2012
sherry w: new product Jun 15, 2012
Jessica N: I wanted to try this to make my hair more shiny. Jun 11, 2012
Kimberly L: seemed cool to try. i have curly/wavy hair and i love oils Jun 6, 2012
Linda D: My hair is very dry. I wanted to try this product. May 30, 2012
A shopper asked: Can you leave it in overnight ? May 8, 2014
Answer this · Send to friends Good question? Yes (0) No (0)
laura s: i do. then wrap my hair in a towel before i go to the morning i wash it really good and it feels wonderful. i have short hair so i don't do it that way often. but if it feels over stressed or extra dry i do the over night treatment. but it works so well using it a couple of times of week that seems to take care of almost everything. it is a wonder drug! its magic! May 8, 2014
Reply to laura Good answer? Yes (0) No (0)
Michael B: I have used the Magic Elixir and only leave it in 10-15 minutes and then wash my hair. It is very thick and I would not want to leave it in that long. It is great for hair and the scalp. I especially like the feeling it has on my scalp.

I am a male with short hair, in case that matters.

May 8, 2014
Reply to Michael Good answer? Yes (0) No (0)
Geneva L: I think you could but it might make your pillowcase a bit oily. I apply it in the A.M before a shower- in ten or fifteen minutes it does the job and I shampoo and condition as usual. Eliminates split ends and is simply the most amazing conditioner, ever. I highly recommend. May 8, 2014
Reply to Geneva Good answer? Yes (0) No (0)
Karen F: I usually leave it on for awhile in the morning (10-20 min) while I do something around the house and it works well. It does have an odor which I don't mind but I've never worn it overnight. May 8, 2014
Reply to Karen Good answer? Yes (0) No (0)
Amanda S: I usually leave it on 20-30 minutes; I don't know about leaving it on all night. I highly recommend the Magic Elixir it makes my hair really soft and shiny! May 8, 2014
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Rhoda M: I never have so I don't know but I do like the product. May 8, 2014
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Jeeeun J: Yes absolutely. Jun 11, 2014
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Andrea M asked: How long does this product and any Kiehl product last? Aug 15, 2014
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Peggy S: I've found that the Kiehl hair products last a decent amount of time because an average application tends to use a small amount of product. Beyond that, no one can give you a reliable answer--how long the concentrate lasts depends on how much you use. Aug 15, 2014
Reply to Peggy Good answer? Yes (0) No (0)
Lillian N: I use this product once a month and it can last for sometime primarily to give my hair a little boost. As this is the only hair product I use, I don't know any other Kiehl product at this time that serves similar purpose. Aug 15, 2014
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Nancy K: I purchased this product last March, and I still have a wee bit in the bottle. First time, I used way too much: a little goes a long way. I find that to be true of most Kiehl's products, to which I am somewhat addicted. Aug 15, 2014
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Rhoda M: Well, it certainly makes my scalp feel better.......and it also makes my hair style fall in more easily. Aug 15, 2014
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JING G: I use one to two times per week. and it will last about a couple of month. very good product. Aug 15, 2014
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Sarah S: Kiehl's products typically last pretty long. Aug 15, 2014
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jinzhen g asked: Should the product be applied on the wet hair or the dry hair? Thank you. Sep 24, 2012
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Maria C: It works best if applied to dry hair. i dab my fingers and massage directly to the scalp. Most beneficial when I can leave on for an extended period before washing my hair Usually I leave on for an hour or 30 minutes before washing out.
Hope this helps
Sep 26, 2012
Reply to Maria Good answer? Yes (3) No (0)
Dan C: I usually put on wet hair. I have compare applying it on wet hair with on dry hair, and I found that on wet hair, it will help to have a shiny hair. Sep 24, 2012
Reply to Dan Good answer? Yes (1) No (0)
Simone S: I apply it to the scalp when my hair is dry. I often apply it to my scalp before I put my swim cap on to do laps. Sep 25, 2012
Reply to Simone Good answer? Yes (1) No (0)
Jessica N: I use it more as a scalp treatment, so I put it on my hair dry and leave it on for 10 minutes and then wash it out. Sep 25, 2012
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frank v: Dry hair, then leave in for 10-minutes and rinse in shower... I just put in 10 min before showering. Works for me! Sep 24, 2012
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Peter C: I apply the product on my dry hair and then message a little; wait for 10 minutes or so, then wash my hair. Sep 26, 2012
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kateinla asked: I have fine, thinning hair. Is this product just for thick, coarse hair or would it be beneficial to all hair types? Does it wash out without weighing hair down? Aug 16, 2014
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Linda G: Oh my goodness, YES! You will love it!
I have very long, silver hair. Unlike most older women's gray or white hair that coarsens, mine turned very fine and flyaway, so I decided to try the Elixir.
I love this product!
I put it on and let it sit about 20 minutes, then wash my hair twice with the rice and wheat shampoo, then condition with formula 133. I rinse it all out. Sometimes my hair will still be a bit fly-away when freshly shampooed, so I take a dime size dab of for.133, add equal amount water, rub my palms together then lightly brush them over my hair. It falls like liquid silver down my back.
Complete strangers stop me to compliment my hair! It sparkles and shimmers like it is lit within.
Try it!
Aug 16, 2014
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Claire C: I have damaged fine hair, and lots of it. My hair is curly, so it's seen it's share of the flat iron. But this actually rejuvenates my scalp. It won't weigh down your hair, just massage in before a shower and don't forget to shampoo! Aug 16, 2014
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Andrea T: I also have fine hair and it seems to work fine for me. I need to use a little more shampoo than usual to get it out, but it doesn't weigh my hair down at all, unlike some other masks I've tried. Aug 18, 2014
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Daniel L: You can use this product for all hair types. I use it 2x per week and it helps to keep my dry, fine hair both healthy & nourished. Aug 16, 2014
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A shopper asked: How often should we use it? Dec 5, 2013
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chris s: I use this product on my scalp once a week. I also massage it into my cuticles and fingernails - it's great before a manicure. Dec 5, 2013
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Julie N: I use to magic elixir once-twice a week depending on how dry my scalp feels (mostly weather related); so i tend to use it more in the winter versus the summer. make sure to not totally unscrew the cap and so you are not squeezing too much into your scalp. best to put it down the middle of your scalp and slowly massage outwards. Dec 5, 2013
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Amanda S: I love the Magic Elixir; I was using it once a week sometimes more it makes your hair really soft and shiny. Dec 5, 2013
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David U: I use it daily. Dec 14, 2013
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shazia s asked: Do you apply the magic elixir oil only to the scalp or on the hair too from root to tip? Nov 14, 2013
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Nina D: I generally focus the application to the roots mainly, but then brush the product throughout my hair... Sometimes I will put some on the It shouldn't really matter because you are supposed to take a shower and wash the product out of your hair immediately after you apply it (you could also apply it to you hair and wrap it up and then wash it out later). Nov 14, 2013
Reply to Nina Good answer? Yes (0) No (0)
Carol D: I apply to my scalp, massage my scalp, and then run my fingers through my hair. I leave the elixir on for 10 minutes before shampooing. My hair looks wonderful ! I don't do this for each shampoo - about once/week works for me. Nov 15, 2013
Reply to Carol Good answer? Yes (0) No (0)
Ayper C: I applied it on my scalp only. It helped reduce my scalp psoriasis big time. Nov 14, 2013
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Lisa K: on hair Nov 16, 2013
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pratiksha m asked: does this product help in hair growth and filling gaps in hair? Aug 24, 2012
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David U: I use this product and I do not believe the intended purpose is to grow hair or fill in gaps in hair. I use it to add moisture to my scalp and luster to my hair. I use it as a finishing product not as a hair growth or hair replacement solution. Aug 24, 2012
Reply to David Good answer? Yes (0) No (0)
Peter C: To me, it helps me to have more grown hair, a little more. Since I just started to use this product a month ago, my hair condition improves a lot.

Try it, this is a good product...
Aug 27, 2012
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stephen v: not that i've noticed, it seems to help prevent hair loss, but most importantly it makes your hair and scalp silky smooth... use regularly for best results Aug 27, 2012
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Ellen R asked: Does this product have added fragrance? Dec 14, 2013
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David U: This product does not have an added fragrance. It does have a distinct odor as a result of the oils used in the product which is not overbearing. Dec 14, 2013
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Sarah S: It's a subtle scent, like a light herbal oil that is used for massages at spas. It's lovely and light! Dec 14, 2013
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ruth b: I think it does. It is a bright fragrance and not overpowering. Sort of like a fruity olive oil. Dec 14, 2013
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anjali a asked: m ving excess hair fall wd dandruff.Tried mny med nd products .will magic elixir will b d ryt product to try? Nov 12, 2013
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carlos v: my answer is this product work,seriously,and with the time you will see a. improvement.I recommend this product. Nov 12, 2013
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Dan C: not know. Actually I never put it on the hair root. Guess oil may cause more dandruff. Nov 12, 2013
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A shopper asked: Which shampoo/conditioner works best with this product? I have extremely dry scalp (which is also making my hair fall out), so I would like to try the best combination possible to help stop the embarrassing flakes and to help restore my scalps health so my hair will stop falling out! May 22, 2013
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Mary S: Avacado conditioner for color treated hair same shampoo May 23, 2013
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claudine D: Amino Acid Shampoo and Amino Acid Conditioner. May 22, 2013
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A shopper asked: Can it be used as a leave in if you have an incredibly dry scalp? Oct 18, 2012
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kremer S: I wouldn't recommend it as a leave-in. It would probably be great on your scalp but when it is on your hair it has an oily sheen and weighs it down. However, I have a dry scalp and have used it as directed and it has definitely helped! Oct 18, 2012
Reply to kremer Good answer? Yes (0) No (0)
chris s: My answer would be No, because it is too oily.
I message it into my scalp and leave it on for 30 minutes before washing my hair.

I really like it.
Oct 18, 2012
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pratiksha m asked: will this product help to get hair growth and help in hair filling ,if not please suggest any product ? Aug 24, 2012
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cheryl j: Indeed! Aug 25, 2012
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A shopper asked: About 3 months ago, I had my hair colored bleach washed and my hair is very damaged. Will this product help? or what other product would be best to try out? Jun 11, 2012
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Kathryn M P: my hair is not colored. but was feeling like straw. I used this for the first time yesterday and I can tell the difference, soft. and not limp like it would be with conditioner. Jun 17, 2012
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We’re confident you will see healthier, revitalized skin in
28 days. Guaranteed or your money back.

Kiehl’s Skincare is scientifically formulated to restore and strengthen the skin barrier for healthier, younger-looking skin. Our targeted treatments are powerful, yet safe preparations which act to correct and treat your specific skin needs and concerns.